Online shopping is changing the world—but more quickly in some places than in others. This graph shows the share of total consumer goods spending that came from online channels in selected nations in 2024. Why do you think there’s such a wide swing between countries?
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Source: DataReportal | Shutterstock.com (all images)
Who’s Shopping Online?
Country / Percentage of consumer spending from online sources
United States 33.7%; China 31.2%; United Kingdom 23.2%; South Korea 22%; Canada 17.9%; Argentina 13.2%; Türkiye 9%; Mexico 8.8%; South Africa; 6.2%; Kenya 0.9%
Source: DataReportal
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